Those agencies hand your funny brief to the same writers who just finished a melodramatic ED spot. Then production companies pitch you directors whose reels are 93% car commercials and one lifeless Super Bowl ad starring a now-canceled celebrity. THEN everyone agrees the script “sure could use more humor,” which is impossible when no one in the room is funny.
So we built an agencywhere everyone in the room is funny.
(You wouldn’t get brain surgery from the fake doctor in that ED commercial, would you?)
Recent: Busch Light · BarkBox · Star Wars · Comedy Central · MORE IN THE PUDDING →
Side by Side
| Typical Agency / Prod Co | Beer Money | |
|---|---|---|
| Comedy instinct | — Hired in after the strategy is set, if at all | ◆ The instinct is the strategy. There is no separate room. |
| Who ideates | — Junior copywriters with a funny brief | ◆ Comedy creators whose other job is making your audience laugh every day of the week. |
| Strategy | — Separate strategy team, comedy is execution only | ◆ The strategy deck is simple. Your target audience + the comedic talent already making them laugh. |
| Production | — Bid out to a separate company after creative | ◆ The A-Team. We ensure the creative voice stays true to your brand. No compromises. Great craft service. |
| Casting | — A list of working actors who did a Tide spot once | ◆ Comedians we’ve watched bomb and kill in front of live rooms. We know who fits the joke. |
| Brand voice | — Whoever’s free in copy that week | ◆ Same room writes the spot, the punch-ups, and the captions that go out Monday. |
| Speed | — Weeks of briefs, decks, revisions before a frame is shot | ◆ We don’t schedule a kickoff to schedule the kickoff. There’s a 97% chance we show up with jokes on hand. |
| Geography | — One coast, one talent pool | ◆ NYC and LA. The two cities where being unfunny is a career-ender. |
| Accountability | — Multiple handoffs, diffused ownership, endless budget bleeds | ◆ If it’s not funny, you have one number to call and yell at. |
| Track record | — General production with some comedy credits | ◆ Busch Light. BarkBox. Star Wars. Comedy Central. A series that hit a million followers in six months. Ask the next guy what their last six months looked like. |
Brands want funny. Most agencies don’t know how to get there. They bring in a comedian at the end to punch up a script that was never funny to begin with. We work the other way around.
Why It Matters
01
Comedy isn’t a layer
It’s the foundation. Everything else builds on it. You can’t bolt funny onto a finished campaign.
02
Real comedians, real instincts
We’ve written for your audience. We know what lands. And, more importantly, what doesn’t.
03
No handoffs
Strategy, creative, production, delivery. One team. Funny doesn’t survive the telephone game between departments.
04
We’ve done it
The brands on our list aren’t experiments. They trusted us with real budgets and real audiences, and we delivered.
You know your audience. We’re already making them laugh.
Summon Us