Three people who’ve spent careers figuring out why a room laughs, why it goes quiet, and how to tell the difference before the camera rolls. Then we point that at your brand.
You’re hiring the comedians,Not just hoping it gets to us.
Recent: Busch Light · BarkBox · Star Wars · Comedy Central · MORE IN THE PUDDING →
The Roster
Award-winning commercial producer and a Nicholl Fellowship quarterfinalist screenwriter who also produces live stand-up in New York. Started Beer Money because he kept watching brands pay agencies to take the funny out of their scripts.
On your spot
Writes it. Casts it. Directs it. Cuts it. Stays on set protecting the joke (and the brand) from every well-meaning round of notes that quietly sand the edges off.
Came up through The Groundlings, wrote for Robot Chicken on Adult Swim, and co-created The Chit Show, which crossed a million followers in six months. Knows what a joke is supposed to feel like before anyone has rolled a camera.
On your spot
Writes it. Performs it, or directs whoever’s performing it. Builds the character that makes the joke land instead of just sit there.
Sixteen years putting brands at the forefront of culture through what the industry calls earned creative comms. (He’s folksier than that sentence makes him sound.) Account and creative leadership across global ad and PR shops on Busch Light, Natural Light, Goose Island, The New York Times, The Athletic, AXE, Oakley, Red Bull, MillerCoors, Jim Beam, BODYARMOR, Mattel, and USPS. Every comedy troupe needs the grounded one. Gerry’s it, slightly askew.
On your spot
Holds the budget, the schedule, and the brand relationship. Translates between the room writing jokes and the room signing the checks.
How We Work
01
Ideate it
Concepts, scripts, punch-ups, and the brand voice copy that goes out Monday. All from the people who’ll defend it on set. No briefs handed down to junior copy.
02
Create it
The director and editor were in the room when the joke was written. We cast hilarious people with a following of their own. Budget and schedule held by the same room.
03
Deliver it
Comedy lives or dies in the edit. The people who wrote and shot the joke are the ones finding the frame it lands on.
04
Defend it
When a note comes in that would flatten the spot and compromise the brand, somebody at this number picks up and pushes back. Politely.
Our A-Team ideates, creates, and delivers. Ask other agencies how many B-Teams eat your budget.
Now you know who we are. Find out what we’ll do for you.
Summon Us